CUUP's Comfortable, Celeb-Loved Bras and Underwear Are Up to 75% Off Right Now

From TikTok to the wardrobes of Hollywood's chicest celebs, including Kendall Jenner, Vanessa Hudgens and Miley Cyrus, CUUP has proven to be the intimates brand of choice for many — with bras and underwear styles that seamlessly elevate any outfit with a sexier, edgier flair. Even better, the brand's ultra-comfortable and best-selling styles are more affordable than ever right now. 

For a limited time, the CUUP End of Season Sale is here and taking up to 75% off select bras, bralettes and underwear.

Shop the CUUP Sale

CUUP is beloved for four styles of bras—The Plunge, The Balconette, The Demi, and The Scoop. Promising minimalist design, modern colorways and a seamless fit, the brand’s mission is to “redefine the way bras look and feel.” Unlike other bras, CUUP's are made with a thin underwire that aims to provide both ample support and flexibility — free of any skin discomfort. Plus, CUUP is super size-inclusive too with sizes ranging from 30A to 38H for bras and XS to XXXL for bottoms.

From everyday T-shirt bras to effortlessly sexy satin and mesh styles, the brand's intimates check all the boxes. Ahead, shop top finds from CUUP's can't-miss sale that are incredibly supportive without being uncomfortable. 

This sexy, pared down silhouette offers the freedom of a bralette, with the stability of an underwire bra. A deep V neckline naturally shapes and flatters to create an effortlessly stylish, feminine cut for everyday.

$20 $16

Designed to be seen, customers love this mesh bra for being comfortable, fitting true to size, and a "wearing next to nothing" feel. 

$39 $31

The micro bra is made from the softest fabric in CUUP's collection. The Scoop’s curved neckline and seamless construction accentuate your natural form for second-skin support all-day, everyday.

$23 $18

The Balconette's wide set straps and a straight neckline iconically frame, flatter, and shape while the satin accentuates its clean lines and composed fit.

$39 $31

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